Gender marketing as a new trend in consumer behaviour
Fragment książki (Rozdział w książce)
| Status: | |
| Autorzy: | Rzemieniak Magdalena |
| Wersja dokumentu: | Drukowana | Elektroniczna |
| Arkusze wydawnicze: | 0.6 |
| Język: | angielski |
| Strony: | 93 - 100 |
| Bazy: | BazTech | CEJSH |
| Efekt badań statutowych | NIE |
| Materiał konferencyjny: | NIE |
| Publikacja OA: | TAK |
| Licencja: | |
| Sposób udostępnienia: | Witryna wydawcy |
| Wersja tekstu: | Ostateczna wersja opublikowana |
| Czas opublikowania: | W momencie opublikowania |
| Abstrakty: | angielski |
| Women are a very specific target group. Modern female consumers eagerly use the Internet and social media. Almost 73% of female consumers claim that social websites contain reliable and useful information and 44% advice other women in the purchasing process. As many as 91% of women never leave their homes without their mobile phones and 39% claim that surfing the Internet is the most calm part of their day. Therefore, marketing activities aimed at women should be a result of knowing the target group and planning activities in accordance with the group’s needs. Enterprises should be aware of their purchasing and communication power. |
