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This chapter relates to use of social network as a place for marketing activities. The subject
of research is a company in the entertainment industry. It was performed an analysis of the company's
activities during the period of five weeks on Facebook, in a case study. It was pointed
to a number of problems in the management of the company’s Fan Page. These are mainly: little
involvement of the fans and the low level of interaction fans with Fan Page’s company, a small
business visibility and stand out from the competition, the failure to prevent the company against
the stereotypical perception of speed-dating by society. It was also proposed to solve these problems
by: engaging company in dialogue with fans, create a gravatar of the company, which will
increase the visibility of company in the network, conducting of the competition with prizes on Fan
Page’s company, the measurement of the results of the actions.
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