Effects of ict implementation in marketing product creation process
Fragment książki (Rozdział w książce)
| Status: | |
| Autorzy: | Żminda Tomasz, Łobaziewicz Monika |
| Wersja dokumentu: | Drukowana |
| Arkusze wydawnicze: | 0,99 |
| Język: | angielski |
| Strony: | 102 - 120 |
| Efekt badań statutowych | NIE |
| Materiał konferencyjny: | NIE |
| Publikacja OA: | NIE |
| Abstrakty: | angielski |
| Creation of a marketing product is an external business process that involves different partners who can cooperate in a business-to-business model. This process can be supported by ICT, so ICT favors the development of a process approach to management. In the article based on a case study authors identify economic, social and psychological effects resulting from use of ICT in a business activity - in the process of a marketing product creation. In this article it has been shown that ICT can be use to build B2B system enabling an enterrprise to automatize routine and repetitive activities that helps to put more attention to the important issues in designing of marketing products. Such a system improves the management of the marketing projects in a significat including plannin, cost estimation, scheduling, carrying out and settling a project. The application of ICT technologies contributes to generating economic, social and psychological advantages. |
