Marketing communication problems - a case study of agricultural exhibitions
Fragment książki (Rozdział w monografii)
MNiSW
5
spoza wykazu
| Status: | |
| Autorzy: | Rzemieniak Magdalena |
| Dyscypliny: | |
| Aby zobaczyć szczegóły należy się zalogować. | |
| Wersja dokumentu: | Drukowana | Elektroniczna |
| Arkusze wydawnicze: | 0,8 |
| Język: | angielski |
| Strony: | 135 - 142 |
| Efekt badań statutowych | NIE |
| Materiał konferencyjny: | NIE |
| Publikacja OA: | TAK |
| Licencja: | |
| Sposób udostępnienia: | Inne |
| Wersja tekstu: | Ostateczna wersja opublikowana |
| Czas opublikowania: | W momencie opublikowania |
| Abstrakty: | angielski |
| The aim of the article is to identify mistakes and problems in marketing communication occurring during agricultural trade shows and exhibitions. The application research was carried out in the framework of research conducted at the Department of Marketing in 2014. The indirect goal was to formulate key features of trade shows and exhibitions for a given ag ricultural company. The research results confirmed that the respondents view trade shows as the best opportunity for identifying current market trends and selecting the best possible offer. This conclusion has also been confirmed by a large group of people who, in their questionnaires, declared their participation as observers and customers. Over a half of the respondents participate in trade shows three times a year. Therefore, exhibitors should make every effort to make their stands attractive, their offer unique and their staff perfectly prepared |
