Tradition and modernity as determinants of market behaviours of disabled consumers
Fragment książki (Rozdział w książce)
| Status: | |
| Autorzy: | Wyrwisz Joanna, Maciaszczyk Magdalena |
| Wersja dokumentu: | Drukowana | Elektroniczna |
| Arkusze wydawnicze: | 0.5 |
| Język: | angielski |
| Strony: | 279 - 286 |
| Efekt badań statutowych | NIE |
| Materiał konferencyjny: | NIE |
| Publikacja OA: | NIE |
| Abstrakty: | angielski |
| The article is aimed at an evaluation of consumer behaviour in the context of market hanges. These changes concern different aspects of market functioning. On the one hand those changes affect consumption of new products. On the other they refer directly to the level and ways of meeting consumers’needs. In both cases information and communication technologies determine buying processes. The article presents the research approach based on literature and empirical examinations. There were presented results of surveys carried out among physically disabled inhabitants of Lublin province concerning the attitudes of physically disabled consumers towards new products being launched, modern technologies or social media was emphasised. The ROPO effect (Research Online Purchase Offline) and conditioning of its appearing were included. The research material was constituted by 125 survey questionnaires. |
