|
The term social network is now well known. Social networks can be characterized
as usage of Internet
-
based social media programs
to create new contacts and connect with
friends, classmates, customers or clients (whether existing or potential). These networks can
be used for various reasons, but most often, they are social and business reasons. The social
networks are associated with
concepts of engagement or interaction now, so social networks
are the target area of marketers trying to capture potential customers and to take care existing
customers. The main objective of this article is to point out the importance of social
networking by companies to acquire new and maintain existing customers in a specific
environment of a company doing business in Portugal. The company has an international
network of customers and its social networking activity is key to its financial health. In the
analytical part of article the various types of social networks (blogs, Facebook, Pinterest,
Instagram) are analysed as a typical platform for communication of the Internet community in
Portugal. Based on the correlation analysis methods, the importance of using Facebook's
social network to generate traffic on websites and, consequently business leads will be
highlighted. Finally, the model of engagement of this type of enterprise on social networks
will be outlined.
|
