Baza Publikacji Pracowników Politechniki Lubelskiej

Status:
Autorzy:	Bojanowska Agnieszka
Rok wydania:	2015
Język:	angielski
Źródło:	8 International Conference on Applied Economics, Contemporary Issues in Economy - Market or Government ?, 18-19 June 2015 , Toruń
Państwo wystąpienia:	POLSKA
Efekt badań statutowych	NIE
Abstrakty:	angielski
	In this paper was shown how is possible to build relationship with customers by using mobile devices. there was discussed the various tools and the benefits arising from their use. The author shows examples of the use of mobile devices in building strong and profitable relationships with customers. It was also shown marketing opportunities, that result from the use mobile devices by growing group of customers, This paper is based on practical and theoretical knowledge and experience form poland and another countries.

Model of building relationships with customers via the use of mobile devices