Model of building relationships with customers via the use of mobile devices
Referat wygłoszony
| Status: | |
| Autorzy: | Bojanowska Agnieszka |
| Rok wydania: | 2015 |
| Język: | angielski |
| Źródło: | 8 International Conference on Applied Economics, Contemporary Issues in Economy - Market or Government ?, 18-19 June 2015 , Toruń |
| Państwo wystąpienia: | POLSKA |
| Efekt badań statutowych | NIE |
| Abstrakty: | angielski |
| In this paper was shown how is possible to build relationship with customers by using mobile devices. there was discussed the various tools and the benefits arising from their use. The author shows examples of the use of mobile devices in building strong and profitable relationships with customers. It was also shown marketing opportunities, that result from the use mobile devices by growing group of customers, This paper is based on practical and theoretical knowledge and experience form poland and another countries. |
