“I Will Start Saving Natural Resources, Only When You Show Me the Planet as a Person in Danger”: the Effects of Message Framing and Anthropomorphism on Pro-Environmental Behaviors that Are Viewed as Effortful
Artykuł w czasopiśmie
MNiSW
100
Lista 2021
| Status: | |
| Autorzy: | Karpińska-Krakowiak Małgorzata, Skowron Łukasz, Ivanov Lachezar |
| Dyscypliny: | |
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| Rok wydania: | 2020 |
| Wersja dokumentu: | Elektroniczna |
| Język: | angielski |
| Numer czasopisma: | 14 |
| Wolumen/Tom: | 12 |
| Numer artykułu: | 5524 |
| Strony: | 1 - 14 |
| Web of Science® Times Cited: | 14 |
| Scopus® Cytowania: | 16 |
| Bazy: | Web of Science | Scopus |
| Efekt badań statutowych | NIE |
| Materiał konferencyjny: | NIE |
| Publikacja OA: | TAK |
| Licencja: | |
| Sposób udostępnienia: | Witryna wydawcy |
| Wersja tekstu: | Ostateczna wersja opublikowana |
| Czas opublikowania: | W momencie opublikowania |
| Data opublikowania w OA: | 8 lipca 2020 |
| Abstrakty: | angielski |
| Little is known on how to encourage effortful (rather than effortless) conservation behaviors, and prior research investigated only single (rather than multiple) message appeals in terms of their persuasive power in promoting pro-environmental intentions. The current study uses a framework from evolutionary psychology to propose and test a blend of message appeals that is most likely to drive green behaviors perceived as effortful. An experiment with a 2 (yes versus no anthropomorphic cue) x 2 (negative versus positive message frame) between-subjects design was run, and effort was included as a measured factor. The findings reveal that negatively framed messages are most effective in prompting effortful (but not effortless) pro-environmental intentions only when they are coupled with anthropomorphic cues (no differences between loss and gain messages were found when no anthropomorphism was used). These effects were replicated across two types of behaviors: water conservation and waste reduction. |
