The Role of Marketing in Shaping the Development of the Market of Organic Farming Products in Poland
Artykuł w czasopiśmie
MNiSW
100
Lista 2021
| Status: | |
| Autorzy: | Sobocińska Magdalena, Mazurek-Łopacińska Krystyna, Skowron Stanisław, Graczyk Andrzej, Kociszewski Karol |
| Dyscypliny: | |
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| Rok wydania: | 2021 |
| Wersja dokumentu: | Elektroniczna |
| Język: | angielski |
| Numer czasopisma: | 1 |
| Wolumen/Tom: | 13 |
| Numer artykułu: | 130 |
| Strony: | 1 - 20 |
| Impact Factor: | 3,889 |
| Web of Science® Times Cited: | 9 |
| Scopus® Cytowania: | 8 |
| Bazy: | Web of Science | Scopus |
| Efekt badań statutowych | NIE |
| Finansowanie: | This paper was financed by the Ministry of Science and Higher Education in Poland under the programme “Regional Initiative of Excellence” 2019–2022 project number 015/RID/2018/19 total funding amount 10 721 040.00 PLN. |
| Materiał konferencyjny: | NIE |
| Publikacja OA: | TAK |
| Licencja: | |
| Sposób udostępnienia: | Witryna wydawcy |
| Wersja tekstu: | Ostateczna wersja opublikowana |
| Czas opublikowania: | W momencie opublikowania |
| Data opublikowania w OA: | 25 grudnia 2020 |
| Abstrakty: | angielski |
| The natural environment is one of the areas of sustainable development. The implementa-tion of the goals of sustainable development is associated with the creation of conditions supportingecological behaviours as well as the greening of consumption. It cannot be ignored that the implemen-tation of behavioural marketing concepts contributed to the development of excessive consumerism,whereas the use of marketing innovations by enterprises with high strategic potential and dominantmarket position often translated into shortening product life cycles. In this context, there arises aresearch question concerning the role that marketing has to perform nowadays, and the challenges toits concept, resulting from sustainable development. The paper is based on literature studies and theresults of an empirical research that was performed on a sample of 140 entities shaping the offer oforganic farming products in Poland. The study included both organic farming entities and entitiesdealing with the distribution of organic farming products in Poland. The goal of the paper is to showthe role of marketing as a multi-paradigmatic concept in shaping the development of the market oforganic farming products in Poland. The analysis of the research results aimed at identifying thereasons for introducing organic farming products by distributors into their offer, as well as showingthe nature of the relationships between producers and distributors of organic farming products inPoland. The analysis of the research results shows that the relationships between producers anddistributors of organic farming products in Poland are perceived by both parties as long-term andbased on trust. Special attention is also paid to the hierarchy of factors stimulating the developmentof sales of organic farming products in Poland. Identification of stimulants for the developmentof the market of organic farming products indicates the great importance of marketing in this areabecause the main factors of development of this market are of marketing nature or are inherentlyrelated to marketing. |
