The Influence of Start-up Capital on Building a Personal Brand
Artykuł w czasopiśmie
MNiSW
100
Lista 2021
| Status: | |
| Autorzy: | Walczak-Skałecka Agnieszka, Mieszajkina Elena |
| Dyscypliny: | |
| Aby zobaczyć szczegóły należy się zalogować. | |
| Rok wydania: | 2021 |
| Wersja dokumentu: | Elektroniczna |
| Język: | angielski |
| Numer czasopisma: | Special Issue 2 |
| Wolumen/Tom: | 24 |
| Strony: | 706 - 715 |
| Efekt badań statutowych | NIE |
| Materiał konferencyjny: | NIE |
| Publikacja OA: | TAK |
| Licencja: | |
| Sposób udostępnienia: | Otwarte czasopismo |
| Wersja tekstu: | Ostateczna wersja opublikowana |
| Czas opublikowania: | W momencie opublikowania |
| Data opublikowania w OA: | 30 czerwca 2021 |
| Abstrakty: | angielski |
| Purpose:The objective of the article is to discuss the results of the study concerning the impact of start-up capital and the specific profession a person practicesupon the intensity of activities undertaken in personal brand building.Design/Methodology/Approach:The review of literature was conducted in order to identify the components of the start-up capital and to establish the relationship between the personal brand building process and the start-up capital. The empirical study employed the survey method with the use of a questionnaire. The study examined a representative sample of Polish Internet users in May 2021. Findings:The authors proposedto view the start-up capital of the personal brand as a sum of the cultural, social and economic capital. The results of the study suggest that the higher the sum,the more personal branding activities are undertaken. People pursuing professions characterized by creativity, a broad scope of decision-making, and dependent on individual performance manifest a higher activity concerning personal brand building.Practical Implications:The article contributes to the discussion regarding the viability of the practical application of the personal brand concept among various social and professional groups. Originality/Value: The results of the analysis and theoretical considerations discussed inthis article complement existing research concerning theintensity of activitiesundertakenin personal brand building. |
