Multidimensionality of Communication in the Context of Science–Business Proximity in Clusters
Fragment książki (Rozdział w monografii)
MNiSW
75
Poziom II
| Status: | |
| Autorzy: | Szymoniuk Barbara, Skowron Stanisław |
| Dyscypliny: | |
| Aby zobaczyć szczegóły należy się zalogować. | |
| Wersja dokumentu: | Drukowana | Elektroniczna |
| Język: | angielski |
| Strony: | 92 - 108 |
| Scopus® Cytowania: | 0 |
| Bazy: | Scopus |
| Efekt badań statutowych | NIE |
| Materiał konferencyjny: | NIE |
| Publikacja OA: | NIE |
| Abstrakty: | angielski |
| The aim of this chapter is to identify the communication processes in clusters as complex network structures in the context of the proximity of their participants (especially those in the science-business sphere) as well as to discuss the interrelationships between communication and proximity in a cluster. To demonstrate the complexity of communication in cluster structures and their association with the relationship of the proximity of cluster participants, four perspectives on the communication process were adopted: communication as a carrier of values, communication in undertaking development projects, communication in operational efficiency, and communication in creating an aura. The research consisted of conducting in-depth interviews with the leaders of cluster organizations. Multidimensional communication in clusters is illustrated by using the original spherical model of communication. |
