Impact of COVID-19 on consumer behavior
Fragment książki (Rozdział w monografii)
MNiSW
75
Poziom II
| Status: | |
| Autorzy: | Maciaszczyk Magdalena, Kocot Damian, Rzepka Agnieszka |
| Dyscypliny: | |
| Aby zobaczyć szczegóły należy się zalogować. | |
| Wersja dokumentu: | Elektroniczna |
| Język: | angielski |
| Strony: | 16 - 27 |
| Web of Science® Times Cited: | 0 |
| Scopus® Cytowania: | 0 |
| Bazy: | Web of Science | Scopus |
| Efekt badań statutowych | NIE |
| Materiał konferencyjny: | NIE |
| Publikacja OA: | NIE |
| Abstrakty: | angielski |
| COVID-19 has altered consumer behavior significantly. This shift was caused by both external and internal factors. It could be said that a new model of consumer behavior has emerged in recent months – one that has high demand for healthy lifestyles, is socially isolated, and enjoys the benefits of the virtual world. This chapter aims to show the purchasing behavior of consumers during the COVID-19 pandemic. The content was also illustrated by statistical data on this topic. The conclusions of the considerations that can be found in this chapter represent a proprietary model of consumer behavior on the market during the COVID-19 pandemic. |
