Emerging Market Potential for Organic Farming Products
Artykuł w czasopiśmie
MNiSW
5
spoza listy
| Status: | |
| Autorzy: | Prasetyo Hendro, Relawati Rahayu, Szymoniuk Barbara, Baladina Nur |
| Dyscypliny: | |
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| Rok wydania: | 2023 |
| Wersja dokumentu: | Drukowana | Elektroniczna |
| Język: | angielski |
| Numer czasopisma: | 2 |
| Wolumen/Tom: | 17 |
| Strony: | 129 - 148 |
| Efekt badań statutowych | NIE |
| Materiał konferencyjny: | NIE |
| Publikacja OA: | TAK |
| Licencja: | |
| Sposób udostępnienia: | Otwarte czasopismo |
| Wersja tekstu: | Ostateczna wersja opublikowana |
| Czas opublikowania: | W momencie opublikowania |
| Data opublikowania w OA: | 1 grudnia 2023 |
| Abstrakty: | angielski |
| Organic farming products need to be targeted towards specific market segm ents, particularly consumers who prioritize health and envir onmental conc erns. However, the specialized market for organic agricultural products in Kota Batu is still in its infancy. This study aims to achieve the following res earch objectives: 1) assessin g the potential and challenges of organic farming developmen t, 2) identif ying clusters within the organic farming sector, 3) developing an effective marketing system for organic farming products, and 4) determining optimal mark et locations for sell ing orga nic produce. The research was conducted in Kota Batu, East J ava, in 2019, utilizing primary data gathered from farmers in fourteen villages. Quantitative descriptive analysis and the Analytical Hierarchy Process were employed t o address the research object ives. The findings revealed the existence of organic farming clusters, in cluding food crops (rice and corn), plantations (coffee), and horticulture (vegetables, fruits, and biopharmac euticals). To develop the marketing system f or organic agricultural produ cts, emphasis was placed on organic certification, enhancing both the qua lity and quantity of products. Location development involved the centralization of markets, establishment of outlets for organic farming products, and imp rovements to infrastructure a nd facilities. To promote organic farming products, efforts w ere made to strengthen information dissemination through various media channels and foster a sense of community among consu mers of organic farming products. The Town Square of Kota Batu and Centr al Market Batu emerged as the most strategically advantageou s locations f or marketing organic farming products, owing to their convenient accessibility for consumers. |
