Baza Publikacji Pracowników Politechniki Lubelskiej

Status:
Autorzy:	Buraczyńska Barbara, Wlazło Magda
Dyscypliny:
	Aby zobaczyć szczegóły należy się zalogować.
Rok wydania:	2023
Wersja dokumentu:	Drukowana \| Elektroniczna
Język:	angielski
Numer czasopisma:	5
Wolumen/Tom:	54
Strony:	9 - 27
Efekt badań statutowych	NIE
Materiał konferencyjny:	NIE
Publikacja OA:	TAK
Licencja:
Sposób udostępnienia:	Otwarte czasopismo
Wersja tekstu:	Ostateczna wersja opublikowana
Czas opublikowania:	W momencie opublikowania
Data opublikowania w OA:	18 grudnia 2023
Abstrakty:	angielski
	Objectives: Every organization operating in the 20s of the 21st century struggles with operating in a turbulent environment. The effects of the Covid-19 pandemic, which are still being felt today, cause some changes in customer behavior. This ar- ticle focuses on the study of this phenomenon in relation to the risk perceived by customers in making online purchases. The article's purpose is to identify the broad management implications of online shopping risk perceptions among consumers during the Covid-19 pandemic. Material and methods: The research conducted concerns customers' purchasing risk perceptions. An analysis is made of the countermeasures respondents use to minimize purchasing risks. The research used a diagnostic survey on a sample of 1,000 consumers. Results: The results of the conducted surveys indicate that consumers in general are aware of the risks associated with purchasing various goods via the Internet. In addition, it can be concluded that age is not significant when it comes to the perception of purchasing risks when shopping online, while concerns about buying online are dependent on the respondents' sex. There is also a statistically significant difference between the respondents' sex and sensitivity to purchase risk in various aspects. Conclusions: This paper fulfils a gap in knowledge about shopping risk perceptions among consumers during the Covid-19 pandemic.

Informacja o cookies

Internet users' purchasing decisions regarding organic products during the Covid-19 pandemic

Artykuł w czasopiśmie