Internet users' purchasing decisions regarding organic products during the Covid-19 pandemic
Artykuł w czasopiśmie
MNiSW
140
Lista 2023
| Status: | |
| Autorzy: | Buraczyńska Barbara, Wlazło Magda |
| Dyscypliny: | |
| Aby zobaczyć szczegóły należy się zalogować. | |
| Rok wydania: | 2023 |
| Wersja dokumentu: | Drukowana | Elektroniczna |
| Język: | angielski |
| Numer czasopisma: | 5 |
| Wolumen/Tom: | 54 |
| Strony: | 9 - 27 |
| Efekt badań statutowych | NIE |
| Materiał konferencyjny: | NIE |
| Publikacja OA: | TAK |
| Licencja: | |
| Sposób udostępnienia: | Otwarte czasopismo |
| Wersja tekstu: | Ostateczna wersja opublikowana |
| Czas opublikowania: | W momencie opublikowania |
| Data opublikowania w OA: | 18 grudnia 2023 |
| Abstrakty: | angielski |
| Objectives: Every organization operating in the 20s of the 21st century struggles with operating in a turbulent environment. The effects of the Covid-19 pandemic, which are still being felt today, cause some changes in customer behavior. This ar- ticle focuses on the study of this phenomenon in relation to the risk perceived by customers in making online purchases. The article's purpose is to identify the broad management implications of online shopping risk perceptions among consumers during the Covid-19 pandemic. Material and methods: The research conducted concerns customers' purchasing risk perceptions. An analysis is made of the countermeasures respondents use to minimize purchasing risks. The research used a diagnostic survey on a sample of 1,000 consumers. Results: The results of the conducted surveys indicate that consumers in general are aware of the risks associated with purchasing various goods via the Internet. In addition, it can be concluded that age is not significant when it comes to the perception of purchasing risks when shopping online, while concerns about buying online are dependent on the respondents' sex. There is also a statistically significant difference between the respondents' sex and sensitivity to purchase risk in various aspects. Conclusions: This paper fulfils a gap in knowledge about shopping risk perceptions among consumers during the Covid-19 pandemic. |
