Does a personal brand really create trust? Leader’s personal brand and team trust
Artykuł w czasopiśmie
MNiSW
70
Lista 2024
| Status: | |
| Autorzy: | Walczak-Skałecka Agnieszka, Marchewka Patrycja |
| Dyscypliny: | |
| Aby zobaczyć szczegóły należy się zalogować. | |
| Rok wydania: | 2024 |
| Wersja dokumentu: | Drukowana | Elektroniczna |
| Język: | angielski |
| Numer czasopisma: | 212 |
| Strony: | 594 - 608 |
| Bazy: | BazTech | BazEkon | DOAJ | E-Journal Gateway | EBSCO | ICI Journals Master List |
| Efekt badań statutowych | NIE |
| Materiał konferencyjny: | NIE |
| Publikacja OA: | TAK |
| Licencja: | |
| Sposób udostępnienia: | Witryna wydawcy |
| Wersja tekstu: | Ostateczna wersja opublikowana |
| Czas opublikowania: | W momencie opublikowania |
| Data opublikowania w OA: | 27 grudnia 2024 |
| Abstrakty: | angielski |
| Purpose: This article presents pilot study findings on team leaders’ use of the personal brand concept to support team trust-building. Design/methodology/approach: A literature review identified personal branding activities potentially aligned with trust-building attitudes and behaviors. Preliminary empirical research, conducted via a diagnostic survey in May 2024, involved members and leaders of five teams from a major Polish retail chain. Findings: The highest rated characteristic of strong personal brands surveyed team supervisors noted was communication ability. This is one of the factors necessary to build a personal brand. According to the survey results, personal branding activities can be effectively used in supporting the process of building team trust. Research limitations/implications: The conclusions obtained from the presented research are worth verifying by conducting further research in other organizations. Furthermore, it is worth correcting and completing the list of activities that contribute to building a personal brand in the organization. Practical implications: The results can help leaders effectively use the knowledge and skills needed to build a personal brand in supporting building trust within the teams they lead. Social implications: Ensuring equal treatment of team members is a socially significant aspect of leadership, essential for building team trust. Such practices within work teams can influence broader social awareness and behaviors. Originality/value: The analysis results and theoretical considerations discussed in this article complement existing research concerning the use of personal brand concept in building team trust. |
