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The work presents the results of research on the influence of interface structure and styling
on users’ ability to read and remember information. The aim of the study was to empirically
confirm whether the graphic design and layout of interface elements significantly affect the per‐
ception and processing of content. To achieve this, two experiments were conducted using
questionnaires and eye‐tracking technology. Each experiment was designed to test a separate
research hypothesis, and the analysis of the collected data confirmed the positive impact
of well‐considered design on readability (based on a study of three e‐commerce websites) and
information retention (based on a study involving three custom applications).
The results indicated that engaging and intuitive interfaces support effective information
processing, whereas non‐intuitive solutions, such as hiding key data behind user interactions,
significantly reduce the accuracy of information retrieval. An example of this was an application
in which product prices were revealed only after hovering over images, which negatively
affected users’ accuracy in survey responses. On the other hand, overly simplified designs,
although rated as clearer and more memorable, may fail to meet users’ needs for emphasizing
important details. This suggests the necessity of balancing minimalism with the functional
highlighting of content.
In summary, the experiments demonstrated that clean and minimalist interfaces most
effectively support users in performing simple tasks; however, the effectiveness of a given
design depends on its context of use and user expectations. The findings confirm both research
hypotheses and provide a foundation for developing design guidelines for interfaces optimized
for readability and information retention.
