Baza Publikacji Pracowników Politechniki Lubelskiej

Status:
Autorzy:	Muryjas Piotr, Muryjas Mateusz
Rok wydania:	2013
Wersja dokumentu:	Drukowana \| Elektroniczna
Język:	angielski
Numer czasopisma:	67
Wolumen/Tom:	250
Strony:	70 - 82
Bazy:	EBSCO \| Copernicus
Efekt badań statutowych	NIE
Materiał konferencyjny:	NIE
Publikacja OA:	TAK
Licencja:
Sposób udostępnienia:	Inne
Wersja tekstu:	Ostateczna wersja opublikowana
Czas opublikowania:	W momencie opublikowania
Abstrakty:	angielski
	Today, the Internet is one of the most important determinants of the progress of small and medium-sized enterpises (SMEs). In contemporary business, the global network is perceived as the main channel for the marketing and sales of products and services.The presence in the network is so natural and obvious that the question' to be or not to be' should be replaced by another one: "How do Istand out to be noticed on the market?"The paper presents the implementation of the idea of e-marketing in the SMEs using modern infirmation technology tools.It includes statistics confirming the increasing involvement of enterprises and individuals in the use of the Internet.Moreover,the types end importance of Internet data are described and the need for its asquisition is justified.It also introduces to assess the efficiency of e-marketing campaigns.The case studies will be shown to present the usability of Google tools ing campaigns.The case studies will be shown to present the usability of Google tools in e-marketing campaign designing and management in Polish SMEs

Usage of IT tools in e-marketing campaign design and management in small and medium-sized enterprises