Ocena elastyczności księgarń internetowych wg modelu cyklu aktywności klienta
Artykuł w czasopiśmie
MNiSW
14
Lista B
| Status: | |
| Warianty tytułu: |
Evaluation of Online Bookstores Flexibility based on the Customer Activity Cycle Model
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| Autorzy: | Urban Wiesław, Buraczyńska Barbara |
| Dyscypliny: | |
| Aby zobaczyć szczegóły należy się zalogować. | |
| Rok wydania: | 2017 |
| Wersja dokumentu: | Elektroniczna |
| Język: | polski |
| Numer czasopisma: | 4, cz.1 |
| Wolumen/Tom: | 18 |
| Strony: | 427 - 437 |
| Bazy: | BazHum | CEJSH | IC Journals Master List | PBN - Polska Bibliografia Naukowa | PBN |
| Efekt badań statutowych | NIE |
| Materiał konferencyjny: | NIE |
| Publikacja OA: | TAK |
| Licencja: | |
| Sposób udostępnienia: | Witryna wydawcy |
| Wersja tekstu: | Ostateczna wersja opublikowana |
| Czas opublikowania: | W momencie opublikowania |
| Data opublikowania w OA: | 1 kwietnia 2017 |
| Abstrakty: | angielski |
| Flexibility is one of the very desirable features in business, high flexibility is associated with a good customer service, a rapid response to market needs and it also leads to good business results. Flexibility is tested in many points of view in various sectors, but with regard to e-commerce has not been well elucidated yet. The article is aimed to eval e-commerce has not been well elucidated the flexibility of online bookstores based on the model customer activity cycle described by Jin and Oriaku [2013], this assessment is preceded by the operationalization of the theoretical model proposed by mentioned authors. The evaluation was conducted in six randomly selected e-bookstores. Conducted research on online bookstores is based on the multiple case study methodology. The study leads to a quantitative assessment of the flexibility for each bookstore. The results of the evaluation were discussed with regard to the performance achieved by online bookstores. The conducted study showed that the evaluation of flexibility based on customer activity cycle model is a valuable tool with the potential for practical utilization in e-commerce. |
